The pet-human bond isn’t news - it’s the foundation. What matters now is how we design around it.

Join us as we unpack the ripple effects: how generational shifts, urban living, and rising expectations are redefining care delivery, access, and brand loyalty.

From care team communication to emotionally intelligent design this is your blueprint for building systems that truly serve the modern pet parent.

Nutrition remains top priority for pet parents. As attention has increased, so to have expectations. In a market crowded with premium promises and functional claims, leaders face rising pressure to scale trust, margin, and scientific credibility.

Explore what truly drives differentiation on packed shelves and leave with actionable strategies to future-proof portfolios, validate claims, and lead in this high-growth, high-stakes landscape.

Coffee in one hand, discovery in the other. The Pet Connect Pop-Up Shop is open—your first look at the freshest ideas in pet care. From smart tech to bold treats see what everyone will be talking about before it hits the shelves.

With 52% of pet products bought online and 48% in-store, the future isn’t digital or physical—it’s both.

In this fireside chat, discover how leaders are redesigning the pet retail experience to meet evolving consumer expectations.

In a world of smart feeders, personalized health plans, and AI-driven recommendations—who really owns the pet parent relationship?

This panel explores the shifting balance of trust, data, and influence between clinics, platforms, and brands—and what it takes to stay essential in an AI-shaped pet care ecosystem.

Kicking off, a strategic look at the next 20 years of pet business evolution. Not crystal-ball futurism, a data-backed vision of pet care as lifestyle.

As wellness, tech, and retail merge into emotional ecosystems, discover how future brands will shape how pet parents live, feel, and connect. Unlock key growth vectors—and why today’s choices matter.

Morning Plenary: Provoking Vision and Urgency

Structured for pet execs keen to anticipate the pet parent of tomorrow and recalibrate around next-gen expectations.